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"Google it"
Yeah. That's what over 92% of the world does. Everything from how to fix a broken clip to a broken heart, we don't 'search' anymore. We 'Google it'. And, to take a bite of the treasure trove of Google's knowledge, all we have to do is watch a few ads.
Good Google, no?
Well, they also get to make a cool $115 bn in ad revenue, while the companies who draw such plum paycheques get to increase their visibility and business.
A perfect world.
So it's worth asking, should anyone even dream of getting into Google's business?
Well, the very people who worked in making Google Google, are building an alternative to Google's search engine, Neeva. Approx. a dozen ex-Googlers are working in this startup. Why, though?
Umm, the perfect world of Google is far from perfect.
And, these ex-Googlers want to change that.
The Google era has infringed on our personal space in a scary way. Over 40% of our search results are ads.
The profile us into categories, and soon the harmless promoted posts close down the world on us.
How?
Well, to increase its revenue share, Google will want us to go to the platform again and again. Now to do that, it will show us what we want, and not what we need.
This is called an "echo-chamber" effect.
Ironically, the man who started Neeva, Mr. Sridhar Ramaswamy, is the one who ran Google ads. He worked at Google for 15 years and perhaps knowing too much made him leave.
He is bent on changing the narrative that Google and other online services have been feeding us: that to democratize services, they have to be free.
And that's what Neeva is all about. For a monthly subscription fee of $5-10, Neeval will personalize your data as per your preferences and behavior. But, personalization does not mean selling your soul. They only serve us and will give results that benefit us.
But, how does Neeva plan to compete with free Google?
Well, Neeva plans to complement Google, and not compete with it. Just like Netflix is not anti-theatre, Neeva is not anti-Google.
Neeva itself suggests choosing from alternatives such as ad blockers, private search engines, and other browsers.
Neeva differentiates itself by offering a rich search. experience.
The startup is currently valued at $300 million and will be coming to India by next year. Do you think it will be able to make a dent in the Indian market?
More importantly, will you be willing to pay for it? Let us know in the comments!
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